Burn your company hot and long – if you can!

Starting a company is just like starting a fire (a bit harder than it sounds, I know) You have to do things in right order..

To start a good fire, you need kindling. Something that will catch easily. And summer indeed helps. Unfortunately in business you don’t have the summer and kindling isn’t so obvious—well that are the magic pieces you must get right to succeed.

You know—you can fail if you have great logs to burn but no kindling to get them started(no-burner). On the flip side, if you only have newspaper and dry twigs, you’ll be off to a quick start, but your fire won’t last long(fast-burner).

There aren’t many fuels that start easily and burn hot and long(well I don’t know them all but you get the point). So start with kindling and then transfer the heat to something bigger—that’s the key.

Also, lighter fluid helps — but only for a short while and only if applied at the right time. Be careful not to burn your resources too fast and for nothing—play smart not fast!

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