Alice: “Would you tell me, please, which way I ought to go from here?”
Cat: “That depends a good deal on where you want to go.”
Alice: “I don’t much care where.”
Cat: “Then it doesn’t matter which way you go.”
—dialogue between Alice and the Cheshire Cat, from Alice’s Adventures in Wonderland, by Lewis Carroll
The dialogue shows us a great picture of every situation you have if you don’t clarify your goals. How can you get somewhere if you don’t know where you’re going?
And if affects all aspects of our lives—from everyday tasks, work, business, relationships etc.
I’ll take a look on the business aspect here. Knowing what you want to do with your business makes it easy for you to explain that ˝mission/reason˝ to your customers. That way you’re better able to achieve what you were up to in the first place (e.g. why you started a business).
On the flip side, if you fail to be understood because you haven’t clarified your goals or didn’t communicate them right, customers will have hard time embrace your business as they won’t be shure what you want from them.
One more thing—stating your goals adds to trust factor, to transparency. Your agenda si on the table, and while people might not like it, at least they know what it is.
So state your goals more clearly. If you have problems with clarification (it happens a lot with tech startups while pivoting on ideas)—begin with elevator pitch—it’ll work wonders! Trust me on this one. We’ve been in this ˝fog˝ for 5 years before clarifying goals.